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Thoughts on entrepreneurship, startups, and tech.

 
Posts in Branding
Never Overlook Form When Dealing With Your Customers

I think it’s become “trendy” to talk from the hip with customers in the digital economy. And I don’t think it’s the right way to do long term sustainable business. Disrespect, lightness & irony lead to shallow relationships, infidelity & ignorance which inevitably finishes up by destroying any brand reputation you might have had and punishing sales. All because of “form”.

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