I don’t know about you but ‘Black Friday’, ‘Cyber Monday’ and ‘Year End’ are the times of the year I receive the most promotional e-mail and what astounds me is how little companies know about me.Read More
Thoughts on entrepreneurship, startups, and tech.
Remember the days when companies scrambled to keep you as a customer, albeit making sometimes obscure and timid propositions, but whenever things went down to the line, they would make sure you stayed. Well, nowadays it looks like the most recent customer always wins.Read More
We’ve heard it all too often, “You are the most important person in our company and we will always do our utmost best to satisfy you…”. It’s become like what was implied in Aesop’s fable “The Boy Who Cried Wolf”, something we are no longer sensitive to and even more, that we no longer believe in. Whatever your viewpoint is, customer support has been supplanted by price, trend and status in today’s hyper-consumption lifestyle.Read More
You purchase something and it doesn’t work, fit or match so you click on the customer support button onscreen and the ordeal starts. What you might expect to be something pretty straightforward, like in the ‘offline world’, turns into an experience straight out of Inception. It doesn’t have to be this way.Read More