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Is Your Customer Support A Cost Or Part Of Your Brand?

We’ve heard it all too often, “You are the most important person in our company and we will always do our utmost best to satisfy you…”. It’s become like what was implied in Aesop’s fable “The Boy Who Cried Wolf”, something we are no longer sensitive to and even more, that we no longer believe in. Whatever your viewpoint is, customer support has been supplanted by price, trend and status in today’s hyper-consumption lifestyle.

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